Join us for a seminar focusing on globalization strategies for MedTech corporations!
When entering new markets, MedTech companies are faced with many hurdles and require the agility, responsiveness and skills to manage them properly. New approaches relying on flexibility, speed and unconventional thinking are needed when responding to new challenges such as slowing growth, increasing competition and significant operational complexity.
Approaching new markets is both an exciting and challenging endeavor. Too often however, companies excitedly enter new markets simply because they are growing rapidly or because the incumbents appear profitable. Caught up in this spirit of excitement, companies face difficulties to manage across highly divergent and fast-moving markets as this requires focus on execution and operational excellence. Companies must develop highly flexible business models that enable them to respond to new opportunities and threats. Such factors should be carefully considered before a sound entry strategy is developed.
In view of the current global economic situation and the results of a recent survey on export activities conducted among selected Swiss MedTech Corporations, Medical Cluster and marcs group AG are happy to host a pilot-event establishing a future platform addressing issues related to going global.
Link to program